![](https://cdn.myportfolio.com/29238746-eb98-4cd4-87be-dbaad44cccfd/f7c11caf-b82f-4876-a5f1-0f301b8bee8a_rw_3840.jpg?h=1a9388ea438b9d54c81db03e62a9cb5d)
As I am sure you can tell, Shannon Elise Designs is my personal company. As I began working on more freelance jobs on the side, I decided it was time to make it official and create an LLC for myself.
I did have a logo I had created while I was in college, but it felt very outdated and didn't represent who I am at this point or my business. I wanted an updated brand that was modern and timeless, while also representing my company and all I strive for it to be.
It was so much fun revisiting my brand and making it into what is is today!
Tools:
-Procreate - Illustrator
Creative Process
To begin my creative process, I first researched minimalist, modern logos to gain inspiration. I then sketched out a few design ideas to get a good idea for where I wanted to start.
It wasn't until I stated to work in illustrator before I really found the design I liked. It took a lot of tweaking and moving text around to get the logo to final.
There wasn't a main reason I went with a green color palette, other then I loved how it looked with my logo. The colors feel timeless and work well together. Green also has a special meaning of HOPE to me, and I love the message that carries. I want to create designs that have meaning and can inspire hope in different ways.
![](https://cdn.myportfolio.com/29238746-eb98-4cd4-87be-dbaad44cccfd/27d798c6-33cb-42df-a541-65704abe78e9_rw_1920.jpg?h=deda6c4b02283091a5445d20a9637111)
![](https://cdn.myportfolio.com/29238746-eb98-4cd4-87be-dbaad44cccfd/3529b08c-e609-44ea-b6b0-112f59bf234f_rw_3840.png?h=2f734a891551c33f4e47fb17b46ff899)
Final Logos
Below are my primary and secondary logos. For the secondary logos, I used my three main colors as a background to show how the cream or black looks against that base.
Primary Logo
![](https://cdn.myportfolio.com/29238746-eb98-4cd4-87be-dbaad44cccfd/adc97b6c-afe1-4a03-b9e9-eebe2120e531_rw_1920.png?h=bcc7ee2fc6e875428740bf599432d241)
![](https://cdn.myportfolio.com/29238746-eb98-4cd4-87be-dbaad44cccfd/a78667dc-3588-4198-8d21-e85dc7ed2bc0_rw_1920.png?h=351ab020ae3ea32853504bb0d64151c2)
Secondary & Alternative Logos
![](https://cdn.myportfolio.com/29238746-eb98-4cd4-87be-dbaad44cccfd/b09e2ce0-8533-47c3-b729-63cc29d05b2f_rw_1920.png?h=548a9cfa5ecbd27e7094c5571416ae9e)
![](https://cdn.myportfolio.com/29238746-eb98-4cd4-87be-dbaad44cccfd/02b2510f-94c2-4721-a87b-32f130c11155_rw_1920.png?h=4c077fd70849296a984324449602a016)
![](https://cdn.myportfolio.com/29238746-eb98-4cd4-87be-dbaad44cccfd/05b8c4eb-1658-4b76-ac76-fc89b53e8e2a_rw_1920.png?h=ba72d577fbdbc4f83f2707c4447eb96a)
Brand Guideline & Identity
![](https://cdn.myportfolio.com/29238746-eb98-4cd4-87be-dbaad44cccfd/b5841828-dd6d-474e-92c2-4dd737d27a86_rw_1920.jpg?h=51eac74b7139ccab069987576d5657ee)
![](https://cdn.myportfolio.com/29238746-eb98-4cd4-87be-dbaad44cccfd/f713d80d-6d81-4f2f-907a-e700ec9daa51_rw_1920.jpg?h=7dcc9a50064634c073955e667bee78e5)
![](https://cdn.myportfolio.com/29238746-eb98-4cd4-87be-dbaad44cccfd/50acf24e-833c-4590-80d3-699a75c115d0_rw_3840.jpg?h=0063ff5a2826a7356210b1176bd71141)